This month, Wrigley is set to extend its range of price marked packs (PMPs) for its sugar confectionery brands Skittles and Starburst, with the introduction of four additional hanging bags with a £1 RRP price flash.
Available from 20 July, the packs aim to build on the success of the existing PMP range and capitalise on the growing consumer trend towards value by offering consumers a wider choice at a fixed price point.
The move will see Skittles Wild Berry, Skittles Sours, Skittles Confused (all 125g) and Starburst FaveReds (150g) added to the existing PMP range of Skittles Fruits (125g) and Starburst Originals (150g). PMP cases and individual packs will carry a prominent £1 RRP price flash and the range will be supported by an outdoor poster campaign as well as in depot with POS material.
Dan Newell, Wrigley Confections marketing manager comments, “Consumers are looking for value for money and choice, which is why we’re adding further variety to our popular price marked packs range.
“The £1 RRP price point is a key sales driver for the convenience channel, as it provides consumers with the assurance that their purchase is good value. We’re confident that by adding further £1 RRP marked hanging bags to our range and giving consumers more choice, we will help retailers maximise their impulse sales.”
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