Wrigley has created a TV advert as part of its multi-million pound media spend for 2014 to support the launch of its newest addition to its Skittles range – Skittles Wild Berry flavour.
The advert features the line ‘Trim the Rainbow, taste the Rainbow’ and will be airing throughout the year in the UK during premium spots. The ad shows a bewildered young girl in a dog parlour, trimming away at an elderly lady’s pet cloud, and is then rained on by Skittles.
Matt Austin, European confections business unit director at Wrigley, says: “We’re hoping our brand new TV ad will encourage viewers to expect the unexpected and open their imaginations – exciting existing fans of Skittles, whilst attracting new ones. We recommend that retailers stock up quick to maximise sales and increase profit opportunities.”
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